Product Information Management
Are you still managing and enriching product information with spreadsheets?
You’re not alone. Spreadsheets are the most commonly used product information tool out there. The only problem is that spreadsheets are terrible at product information management and enrichment.
Spreadsheets suck at many critical tasks
Here are just a few of the critical tasks that spreadsheets are bad at:
✓Dealing with multiple sources of information
✓Differentiating between mobile and desktop versions of media and product descriptions
✓Handling multiple languages and translations ✓Accommodating multiple contributors ✓Enforcing separate edit/approval/publish rights ✓Version control and content rollbacks
✓Staging new products and catalogs
So why do so many people use spreadsheets for a job that they are not designed for?
It seems like an easy solution.
Until they start to grow. Then marketers quickly find themselves struggling with dozens of files, 20+ columns in every spreadsheet, and multiple tabs. Version control quickly becomes a problem and suddenly marketers are dealing with outdated, incomplete, and incorrect product data being pushed to prospective customers.
Managing growth in spreadsheets creates a nightmare. As marketers increase distribution platforms and sales channels, they begin to realize they have a problem. Spreadsheets don’t scale well.
“Growth is wonderful… Unless you’re trying to manage your product information with spreadsheets. Then growth becomes a nightmare as you struggle to maintain compelling, complete, and up-to-date product information. Additional channels, localizations, and product categories only multiply your problems.”
There is a solution
The product category for e-commerce catalog management is generally referred to as product information management or PIM for short. PIM solves all the problems that spreadsheets don’t because they are custom-built for managing product information across websites, e-commerce platforms, print catalogs, points of sale, mobile applications, and more.
More information in this White Paper :